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< Amula is designed by Elaine Young. >

Elaine Young is an artist and designer with a background in fine art, bioethics and medical anthropology based in New York. Elaine founded the LAByrinth PROJECT to create and curate research-driven, critically informed design about how the health of our possible biological futures is a reflection of the state of our humanitarian values.

< What inspired you to create Amula? >

Amula is a way to share and preserve 'The Story of Us', all of us and all life on Earth; from the material of our physical existence and that of everything around us, to the immaterial stuff of our dreams, memories and time. 

DNA is a powerful material and metaphor. DNA is science and culture.

LAByrinth’s original designs include: Amula DNA Jewellery, modern lockets containing the DNA of the person, animal or plant of your choice; HOST - for your living things, original graphics made from microscopic images; ANTHROPO, a line of original graphics on MA-1 bomber jackets featuring visual essays transforming geopolitical information, data visualizations and scientific images into wearable statements and questions; and LUNA, a collection of iridescent and reflective bags and accessories that include information about the Moon's mythology and space travel. 

LAByrinth is an invitation to 'Wear the Wonders of the Invisible World'.

Notable stockists include: the Museum of Modern Art Design Store ( New York, Tokyo), the Evolution Store and the NEW MUSEUM Store in NYC, Hong Kong Asia Society, Shanghai Expo, Mori Museum Art and Design Store (for the 'Medicine and Art: Imagining a Future for Life and Love' exhibition), Museum of Contemporary Art in Chicago (for the 'David Bowie Is...' exhibition), and the Chicago Design Museum.


Elaine is a Member of: NEW INC - the NEW MUSEUM's cultural incubator for creative entrepreneurs working at the intersection of art, design and technology; and Genspace - a non-profit organization dedicated to promoting science literacy through citizen access to biotechnology.

Genspace provides STEM (Science, Technology, Engineering and Math) educational outreach, cultural events, and a platform for science innovation at the grassroots level. They believe that "the best way to inform 21st century dialogue about science is to have stakeholders understand it from a hands-on perspective." DNA samples for Amula DNA Necklaces are processed by us at Genspace.

Elaine has been a guest lecturer and held workshops for Undergraduate and Graduate art and design departments, including: the School of Design at the Polytechnic University of Hong Kong, New York University's Interactive Telecommunications Program (ITP), Pratt's School of Architecture (New York, NY) and 'The Rick and Susan Sontag Center for Collaborative Creativity' at Pamona College (Claremont, California).

Elaine is a Judge for the 2020 Biodesign Challenge (June 15th - 19th).


Elaine was previously based in Hong Kong and Tokyo, but originally from Toronto, Canada.


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